EBANX Expanded Into Pakistan and Updated Apple Pay Model
The payments provider is integrating local wallets in Pakistan while automating Apple Pay decryption across Latin America.
Updated on Sept. 24, 2026 in Financial Services
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EBANX has announced its expansion into the Pakistani market alongside the launch of native Apple Pay decryption infrastructure across 11 Latin American and Caribbean markets. These moves aim to streamline cross-border transaction flows for merchants as the provider scales its global payment processing capabilities.
Why it matters
EBANX is responding to merchant demand in complex emerging markets and seeking to improve transaction efficiency through in-house security management. The shift addresses operational burdens by automating decryption and integrating fragmented local payment ecosystems.
EBANX now processes over 4 million transactions daily and provides local acquiring across 11 Latin American markets where Apple Pay operates. In Pakistan, the company will integrate major services like JazzCash and Easypaisa, which each report more than 50 million users.
The players
EBANX
A payment service provider founded in Brazil that specializes in cross-border payment processing for global merchants in emerging markets.
State Bank of Pakistan
The central bank of Pakistan that manages monetary policy and regulates the nation's financial services and payment systems.
The details
By bringing Apple Pay token decryption in-house, EBANX handles security certificates directly, bypassing the need for merchants to manage complex infrastructure themselves. In Pakistan, EBANX plans to facilitate local payments by integrating established platforms like Raast, JazzCash, and Easypaisa to navigate the country's unique e-commerce landscape. The firm claims this approach drives results, noting that its tokenized wallet processing has historically generated 23.5% higher average order values than standard card purchases.
Timeline
2012: EBANX was founded in Brazil.
Q3 FY25: Raast transaction volume was 371.2 million.
Q3 FY26: Raast transaction volume rose to 742.1 million.
September 2026: EBANX implemented its new Apple Pay operating model.
Next semester: Operations in Pakistan are scheduled to commence.
Market Landscape
This move marks a shift toward deeper vertical integration as payment providers move from simple gateways to managing complex security infrastructure in-house. It follows the pattern seen at the 2026 APAC Payments Summit, where regional fragmentation in emerging markets was identified as the primary barrier to cross-border e-commerce scale.
Operators currently processing payments in Latin America should evaluate if their current provider handles Apple Pay decryption internally or passes that burden to the merchant. In Pakistan, businesses should prepare for an upcoming shift in payment integration capabilities as EBANX operations launch next semester.
The takeaway
EBANX is betting that reducing security friction and embracing local payment preferences will capture growth in high-demand emerging markets. Operators should audit their own payment approval rates by tokenization status to determine if their current gateway is optimizing for higher transaction values.
Further reading
For broader trends in global payments, visit our section on Financial Services.
More information
For more information on the company's service architecture, visit the EBANX corporate website.
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