Dutch Flower Group Will Appoint New Managing Director
Philippe Veys will take over leadership of Herburg Roses and Nini beginning in 2027.
Updated on Sept. 23, 2026 in People
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Philippe Veys will become the managing director of Herburg Roses and Nini effective 1 January 2027. The move follows the 2023 acquisition of a stake in the business by the Dutch Flower Group.
Why it matters
The leadership change is designed to ensure operational continuity for the rose producer following the long-term partnership with Dutch Flower Group. This transition marks the next phase in a process that began with the firm's initial equity investment.
The transition follows an acquisition of a stake in the company by Dutch Flower Group in 2023, building on operations established in 1974. The firm currently manages cultivation sites in Ethiopia, where it began in 2006, and Kenya, which was added in 2021.
The players
Dutch Flower Group
An international supplier and manager of floral supply chains and production holdings.
Philippe Veys
The incoming managing director tasked with overseeing the continuity of the firm's rose operations.
Marco van der Burg
A current board member who will step down after years of leading the company's growth.
Jan van der Burg
The founder of the floral business who established the company in 1974.
The details
The appointment of Philippe Veys serves as the culmination of a phased transition plan between the outgoing board member Marco van der Burg and the incoming director. This structure allows for a handover period following the Dutch Flower Group's initial involvement in the company’s ownership structure. By formalizing this change now, the organization intends to stabilize management oversight across its international rose cultivation network.
Timeline
1974: The company was founded by Jan van der Burg.
1 January 2023: Dutch Flower Group acquired a stake in the business.
1 January 2027: Philippe Veys will assume the managing director role.
Market Landscape
This transition marks a departure from the management structure established when the company was founded in 1974. It follows the pattern of integration set by the 2023 Dutch Flower Group acquisition, shifting the firm toward a professionalized leadership model.
Owners should monitor how the transition in top management affects long-term supply contracts and production standards at the Kenya and Ethiopia sites. Operators should verify if current vendor agreements require updates upon the official leadership handover on 1 January 2027.
The takeaway
Management successions tied to private equity stake acquisitions require clear communication to stabilize long-standing supply chains. Operators should prepare for potential shifts in procurement management as new leadership takes effect on 1 January 2027.
Further reading
For more on industry leadership trends, visit the People section.
More information
Find further corporate details on the Dutch Flower Group website.
Source note: This article includes information reported by Floraldaily.
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