Matin Kim Will Expand Overseas Retail in October 2026
Fashion operator Hagohaus Inc. will scale its brand footprint internationally to offset domestic market sluggishness.
Updated on Sept. 21, 2026 in Retail
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Matin Kim will open its first retail locations in China and Vietnam in October 2026 as part of a broader push to grow its international presence. The brand currently operates 28 overseas stores and plans to expand further into South America and Africa by the end of the year.
Why it matters
The brand is shifting its focus to foreign markets to mitigate the impact of a sluggish domestic retail environment. Diversifying into new geographies allows operators to hedge against local economic downturns by finding new customer bases.
Hagohaus Inc. aims to grow its international storefront count to 32 by year-end 2026, building on its existing network of 28 locations. Meanwhile, the firm is scaling its subsidiary brands, with Reforment aiming to double its current count of five stores to 10 by next year.
The players
Matin Kim
A fashion brand operated by Hagohaus Inc. that is currently expanding its physical retail footprint into international markets.
Hagohaus Inc.
A retail operator managing a portfolio of fashion brands including Matin Kim, Taildern, Reforment, Depound, and Le17Septembre.
Reforment
A fashion brand managed by Hagohaus Inc. that is currently scaling its store count toward a target of 10 locations.
The details
Hagohaus Inc. is actively diversifying its brand portfolio to reduce reliance on domestic performance, launching the menswear brand Taildern earlier this year and continuing to expand labels like Depound and Le17Septembre. This strategy involves balancing physical storefront growth with brand-specific segment expansion. By entering emerging markets in Asia, South America, and Africa, the company is attempting to capture new consumer cohorts while managing the operating costs of its multi-brand footprint.
Timeline
August 2026: Reforment opened its first two stores.
October 2026: Matin Kim will open its first stores in China and Vietnam.
Year-end 2026: Target date for openings in Chile, Senegal, and new domestic sites.
2027: Reforment goal to reach 10 total stores.
Market Landscape
This move follows the documented trend of South Korean fashion retailers pivoting toward overseas markets to address slowing domestic consumer demand. It reflects a broader industry pattern where operators use international expansion to diversify revenue streams against local economic headwinds.
Operators facing domestic market saturation should evaluate if their current brand portfolio and supply chain capabilities can support rapid geographic diversification. Watch the company's performance metrics in these new markets through 2027 to gauge the viability of replicating this model.
The takeaway
Geographic diversification serves as a critical hedge for retail operators dealing with stagnant home markets. Track the success of Hagohaus Inc.'s international store openings by the end of 2026 to see if their multi-brand, multi-market approach yields measurable gains in annual revenue.
What happens next
Matin Kim is scheduled to open its China and Vietnam locations in October 2026, followed by planned expansions in Chile and Senegal by the end of 2026.
Further reading
For more on industry expansion strategies, visit the Retail section.
Source note: This article includes information reported by Pulse.
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